21 september 2016
Chevrolet is about to reignite the legendary Pony Car Wars with the release of the 2017 Camaro, 50 years after it took the world by storm with its launch of the 1965 Chevrolet Camaro.
The Camaro, which went on sale on 29 September 1966, was Chevrolet’s answer to the hugely popular Ford Mustang which had been released a couple of years before, in April 1964, taking General Motors by surprise and sending them into a frenzy of production to come up with a comparable sports car.
In a little over two years from planning to production, GM had their 1965 Chevrolet Camaro in showrooms and it was set become the Ford Mustang’s most intense rival for the next five decades.
Competition was hot, as Ford sold an astounding 680,995 Mustangs in its first model year. By comparison, 285,748 Camaros were sold in its release year of 1967, despite Chevrolet undercutting the Mustang in price, with the base price of a Camaro at $US2,466, compared to the cheapest Mustang which was $US2,510.
Five generations later, going into its sixth, the 2017 Chevrolet Camaro is still the Ford Mustang’s chief rival. With Ford recently revamping the Mustang for its own 50th anniversary, the Pony Car Wars won’t be slowing down any time soon.
If you’re looking for a Chevy Camaro, or indeed its rival the Ford Mustang, keep your eye on 4Guys Autobarn on Arthur Porter Drive in Hamilton.